Keep live matter 1/4" or more from head and foot trims. Allow 3/8" safety from gutter and face trims for all live matter. Spreads in perfect bound issues must include a 3/8" gutter safety on each page from type to trim.

Frequency Rates
   Rates earned based on the number of insertions within a 12-month period.
Front Cover Package Rates
   Consult your sales representative. Cancelling or changing the issue date within
   60 days of closing date will result in a penalty charge of $5000.
Hard Cover Paper Stock Option
   Additional $3000 premium to upgrade cover paper to a 7pt stock. Standard paper stock
   is 100#. Option available for hard cover packages only.
Insert Rates
   Consult your sales representative
Bleed Rates
   No additional charge.
All cancellations must be in writing. Any cancellations submitted after deadline will result in a penalty fee.

Issuance and Closing Dates
a. Publishers Weekly is dated Monday.
b. Closing date for space reservations*: 2pm EST, Thursday, 11 days preceding the cover date.
c. Closing date for materials*: Monday, 7 days preceding cover date.
d. Closing dates are one week earlier for international advertisers.
e. 50% penalty for ads cancelled after closing date.
Contact the Production Manager with any extension requests.
*Exceptions: Non-U.S. advertisers, perfect-bound issues and supplements.
 See the attached editorial calendar for dates.

Commission And Payment Policies
a. AGENCY COMMISSION: 15% gross billing allowed to recognized advertising agencies on space, color, and position. All production charges and binding charges are non-commissionable.
b. CASH DISCOUNT: None.
c. PAYMENT:Payment with initial order is required from first-time advertisers or agencies.  All other accounts payable within 30 days from date of invoice.
d. Failure to provide materials for reserved space will result in 50% penalty.

Copy and Contract Regulations
a. All display advertising reservations must be confirmed with a signed insertion order on or before reservations closing date.
b. All advertising is subject to the publisher’s approval. The publisher reserves the right to reject any advertising that is not in keeping with the publication’s standards. Advertisers and advertising agencies assume liability for all content (including text, representation, and illustrations) of advertisements printed, and also assume responsibility for any claims arising therefrom against the publisher.
c. Advertising that simulates editorial content will include ‘Advertisement’ or will not be accepted.

Mechanical Requirements
a. PRINTING: Web offset. SWOP standards apply.
b. PUBLICATION TRIM SIZE: 7 7/8" x 10 1/2".
c. BINDING METHOD: Saddle stitched. Exceptions are Announcement Issue and BEA Preview which are perfect-bound.
d. INSERTS, TIP-INS, GATEFOLDS, AND AQUEOUS COVER COATING WHERE APPLICABLE: Please consult production manager for specifications and production charges.
e. DIGITAL ELECTRONIC AD SPECIFICATIONS: High resolution PDFx1/A recommended.
f. SUBMIT ADS TO: www.ads4reed.com
g. NOTE: Our publication prints at 133 line screen. This means that resolution for artwork need is to be 300 dpi at 100%. Please contact Ad Production Manager for details.
h. PROOFS: Color Advertising: We require Kodak approvals, Iris or similar. At Advertiser’s request, Publishers Weekly will pull a SWOP-approved color guide. Please contact Ad Production Manager for cost details. Laser proofs will be used for content only and are not SWOP-acceptable for color quality. Reed Business Information will run to SWOP standards unless a color press guide is provided.
Black & White Advertising: A laser proof is required. At Advertiser’s request, Publishers Weekly will pull a laser proof. Please contact Ad Production Manager for cost details.
If there are any technical problems or questions please call Sue White, Production Director, Graphic & Prepress Services at 646-746-6569.
i. ROTATION OF COLORS: Black, Cyan, Magenta, Yellow.
j. INKING: All proofing should be done with inks matched to AAAA/MPA standard offset 4-color process inks. See current SWOP standard references for more information.

Publisher will not be responsible for reproduction of advertising material that is received late or does not conform to Publishers Weekly’s mechanical specifications or SWOP standards. Late ads may be subject to a late charge.

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